Private beta
An AI co-scientist for growth — ads, sales conversations, outbound, and the pipeline that goes cold. She improves each piece and keeps the whole system pointed at revenue.
Prologue
Growth still runs mostly on opinion.
Which ads to fund, what SDRs say, which sequences to kill, how to win back no-shows — chosen in meetings, rarely checked against what actually converted.
01 · Answers
Ads
Across Meta, Google, and the rest — what to scale, what to kill, and where the next dollar goes.
Sales calls
Learn from every discovery call. Iterate the open until more meetings turn into real next steps.
Outbound
Email, dialing, campaigns — improve how you reach people and which sub-segments deserve another try.
Re-engage
Demo no-shows, quiet signups, stalled opportunities — get them back into revenue without burning the list.
02 · Customers
Calls, ads, email, the CRM — whatever the surface. One example: every discovery call, so talk tracks improve from what buyers actually do.
Example · Sales calls
SDR discovery · last 40 calls
You asked
We book first meetings fine, but too many go nowhere. What’s failing on the call?
What she found
When reps open with the product, buyers stall. When they open on the cost of the status quo, the call stays alive long enough to book next steps.
Pattern holds across real call recordings — not one manager’s memory.
03 · Experiments
A clearer open for SDRs. A different creative on Meta. A rebook path for no-shows. Run it, measure it, keep what works.
Worth trying · Sales calls
First two minutes of discovery
Open on the cost the buyer already feels. Save the product for after they’ve named it.
Early read: more first meetings that convert to a second conversation when the open is cost-first.
04 · Compound
What works becomes the default. What fails is not forgotten. Over months the team stops paying for the same lesson twice.
Sales calls
Cost-first discovery open
Kept as the default for the team.
Ads
Creative set B on Meta
Best return — scaled.
Outbound
Cold ICP sequence C
No lift — dropped, on the record.
Re-engage
Same-day demo no-show rebook
Now the default path.
05 · Your tools
Ads & demand
Meta, Google, LinkedIn — read what spent and what returned.
Conversations
Gong, Chorus, the CRM — every call and opportunity, in context.
Outbound & nurture
Outreach, Salesloft, HubSpot — sequences, segments, re-engage paths.
Revenue truth
Stripe, Snowflake, the warehouse — so experiments score against money.
06 · Access
Private beta. Limited seats. Start with ads, talk tracks, outbound, or the pipeline that went cold.
Private beta
Ads that waste spend. Talk tracks that die on the call. Outbound that never converts. Pipeline that goes cold after a no-show. Pick a place that already hurts — Rosalie will help fix it.
Private beta for a small number of teams. Tell us what you sell and where growth is stuck.